Nadela how to deal with falling PC market: on the Surface

United States media reported, although the day Microsoft announced some encouraging quarterly results, but due to the market environment is even worse, which turn round their performance are also experiencing difficulties. Microsoft's CEO in the earnings analysis meeting sadiya·Nadela explains how to deal with the decline in the PC market.

Microsoft Windows OEM revenue (wholesale to PC Windows system manufacturer revenue) at constant exchange rates fell 5%. According to Microsoft, this is better than the performance of the PC market during the same period. But it's to no avail, particularly the PC market this year is expected to be flat. Microsoft aimed at 2018 Windows10 system installed on a 1 billion devices, but weak PC sales will also affect Windows10. Nadela said: "we are well aware, Windows relies on long-term growth and vitality to restructure our PC and personal computing capabilities. ”

Sales of Surface

Nadela referred to the notebook-Tablet 2-in-1 Surface market, bringing new vitality and other products. Surface last quarter revenue reached 1.35 billion dollars, mainly due to the Surface Pro 4 Surface Book and Tablet laptop. Not just Surface, Dell, Lenovo, HP, and Samsung are using Microsoft Surface concept to develop its own products. Microsoft do not care, because these products enable Windows10 reaches more people.

Impact of these devices on the market. IDC estimates that if we consider 2-in-1 device, rather than decline in the global PC sales is actually flat. In addition, Nadela says he focuses on Windows10 more business-friendly and introduces new security and compatibility features that encourage more companies to try to upgrade, offset the contraction in the PC market. He also said, in order to help developers make more money from Windows10. Finally, the Nadela continues to partner with PC manufacturers to develop new computer.