IPhone glory in 2015, shipments, profits, from the iPhone but 6S and the market situation, the prospects seem to be a very bad Apple urgently needed new sources of growth. In addition to cars, virtual reality is a new way of the Apple.
According to the financial times news, Apple starting in 2015 will form an increasingly large team studied AR augmented reality, virtual reality VR technology, especially how to combine with existing products.
Allegedly, this "secret research and development departments" with hundreds of employees, explore AR and VR together and many of them are from Microsoft and the company hired experts such as Lytro – which developed a light field camera Immerge, reality and computer graphics can be mixed together, providing a real-time VR experience.
In addition, Apple also recruited Doung Bowman, United States VR one of the industry's top experts.
Apple has acquired a number of companies, including Metaio, Faceshift, Emotient, Flyby Media--this is a AR start-up companies, Google Mobile Development Project Tango 3D positioning the layer a software application, information tag can be real objects, and then viewing on other Google devices.
Most notable fall was Apple's AR/VR team has created a VR helmet prototypes, including a variety of different configurations, similar to Oculus Rift HoloLens and Microsoft, especially the former Apple is interested in.
It is not clear whether Apple's VR helmet has entered the phase of actual products, and historically, Apple has many secret research and development of new products, but finally chose to give up.
IPhone 6s has been released for some time, as was identified as the latest Apple mobile iPhone 6s and iPhone 6s Plus one of the IPO market, many "powder" is very easy to buy this phone, it has also led to the phone becomes "bad Avenue" goods, but still couldn't resist consumer preferences for it. Current iPhone 6s quote 3790, like friends may wish to look at.
Apple iPhone 6s 6 before the fuselage still continues a 4.7-inch Retina display HD at a resolution of 1334x750, shows the effect is still quite good. On the hardware side of the machine is equipped with brand new A9+M9 dual processor portfolio, performance than A8 series to improve a lot before, and also incorporates 2GB, better performance, and in addition systems running the latest iOS 9 operating system, has called black technology 3D Touch technology.
Apple iPhone 6s camera upgrade is a big points, Qian reset into has 5 million pixel, self-timer Shi screen brightness enhanced 3 times times, can acts as a Flash to with, main camera for 12 million pixel, pixel compared generation 8 million pixel, upgrade has 50%, and automatically focus speed faster, most important of is support 4K video shooting (each frame has 8 million pixel) and live Photos (audio photos, on like HTC Zoe).
Editorial reviews: the new iPhone 6s series have gold, space grey, gold and white colors of roses, rose gold is the new color schemes to attract female users, the new iPhone are using retina screen. In order to eradicate the fuselage bent, they put on a 7000 series alloys, hardness than the previous generation, at least twice. It is worth mentioning that, new iPhone screen glass is made of Ion-X material of the outer cover (not the Sapphire), Apple claims that the industry's strength.
Has been exposed from the current news, Apple's new iPhone 4 inches are likely to be named iPhone 5se. This product is likely to have entered the production stage.
Apple March held a news conference to introduce the new iPhone 4 inches, it is reported that this product is targeted at emerging markets. News said the new iPhone and iPhone in Dimensions par 5s, but iPhone 6 level of basic performance levels. Price is not higher than the iPhone 6, rumored iPhone 5se is priced at 3288-3688 million.
January 27 Apple releases fiscal year 2016 fiscal first-quarter earnings, iPhone sales growth trend raises questions about Apple's future. The upcoming iPhone 5se shouldered it could help Apple to open sales is unknown.
Recently, Apple's next generation iPhone will cancel the traditional 3.5mm headphone news spread in the industry, suddenly become a hot topic. On the reasons for canceling headphone jack is different, one of the most focused way of saying this is to continue to reduce the thickness of the fuselage, use integrated lighting interface, thus making the iPhone7 history thin iPhone. Today, this analysis, is it true that Apple may cancel the headphone jack? History of Apple's streamlined interface
Apple has always been known as a Maverick, the pursuit of perfection, streamlining the product interface is not the first time. Apple's future direction will be multiple interface function integration in as little as possible on Apple devices using open interfaces, interface functionality in one interface.
This already has been on Apple's new MacBook. In the first half of this year on the new Apple MacBook, many netizens were surprised to find that the fact, that is apart from the headphone jack it is only an Type-C interface.
Type-C Universal USB Type-C interface, the USB interface is a new form, along with the latest USB3.1 turned out, starting with the announcement it has been almost a year now. After all, it is an USB interface, functionality, because USB3.1 the upgrading of the specifications, the actual transfer of the new interface has also been significantly improved performance, theoretical maximum transfer rate of up to 5Gbps, converted to MB/s that we used is 625MB/s, a staggering number! Meanwhile, Type-C a staggering 100W of power, in a current mainstream laptop 65W power supply power, interface can be used as power supply for the equipment.
An interface can function as a USB, video out and power of so many interfaces, Type-C interface, it seems, and apples to the altar. Although the interface Apple products are not the first, but had to admit that, dip the apples can quickly be known, a standard interface and Apple does have the ability to further promotion. Waterproof iPhone demand
Long time, iPhone and waterproof, shatter-resistant which seems to have no intersection. IPhone's "precious" has also been criticized by the user, but at the latest on Apple's flagship iPhone 6s, many people find that already have a certain degree of waterproofing measures, even foreign netizens had experimented, 6s, soaked in water 30 minutes after the fish is still in use, it is enough to see Apple waterproof performance in mind.
Waterproof is preventing water from entering the inside of the phone, while the phone's headphone jack and speaker hole is the focus of waterproof. Earlier, the United States Patent and Trademark Office published a patent application submitted by the Apple file, file is a kind of active lines will be trapped in the narrow, confined space water discharge methods. Patents also shows that the waterproof technology in the headphone jack set a sensor, when monitoring currents into the headphone hole, the device will use electrodes, moisture in the headphone jack out. Drainage method of the speaker hole to join a similar mechanism, except that the speaker is the use of ultrasonic vibration to flow out.
It can be seen that Apple really want to fuss in your phone waterproof performance, also rumoured iPhone until 7 may support the waterproof function, in view of the above patent is still in the idea phase, rather than simply point a headphone jack may mean reduction in waterproof performance easier to meet Apple's requirements, while at the same time production costs will be reduced.
Powerful Lighting interface
Lighting, formerly known as Apple Maverick 30pin interface, 30pin interface though is larger, but it has a charging and high-speed data transmission, audio output, control function, while in the nine years the evolution of Apple added HD video output, photo OTG function, let Apple interface much more than Micro-USB. But the traditional 30-pin interface is also gradually fell behind, one of the most important drawback is that takes up a lot of space.
Apple opened the iPhone 5 New 8pin Lighting interface. In short, Apple Lighting interface has three major characteristics. The first is to reduce the volume, Lighting the pros and cons of 8 contacts on each side, each touch-point functions are defined by the digital chip, greatly narrowing the space at the bottom. The second feature is the two sides all-purpose, regardless of positive and negative, so that it can be easy to use. The third feature is the new interface, and there is a small notch next to the contact, radian's low and easy to clean. Overall, in terms of structure design and lighting interface leading to the Type-C interface mentioned above.
It is regrettable that, Lightning interface there is also a disadvantage does not support analog audio output, Lighting interface only supports digital signal output, if you want to cancel the headphone jack, use Lighting interface to listen to the song, now needs an external a/d converter. However, there is no need to have too many concerns about the shortcomings, there are blessings of Bluetooth technology. Currently, iPhone 6s maximum supported Bluetooth version 4.2, in case of continued to reduce power consumption, increase the data rate was 2.5 times, while reducing the transmission error rate, power and transmission speed is fully able to meet the needs of a person.
Summary
Will iPhone 7 canceling headphone, now is still unknown. But what is certain is, with features such as wireless communication, Wireless charging promotion and popularization of wired peripherals on the mobile devices of the future will be less and less, corresponding interface will be less and less, even iPhone fuselage will be no interface exists in the future.
From Black Friday to Cyber Monday, Apple products are sold, it caused the United States operators of brutal competition.
T-mobile has launched large-scale promotions to attract new users, 128GB version of the iPhone 6S prices to the 16GB level, this means that you can save $ 200. This is just one aspect of the competition, which is over AT&T, GoPhone, Cricket Wireless users.
When it comes to promotions, President and CEO of t-mobile Laegel (John Legere) boldly stated that: "I have heard customers asking: ' what the hell? ' I don't mean to blame them, has had the race between operators, but we have no competition. Always gives you more no operator did not ask for more, we are not like that, we want to show this to long-suffering customers. ”
Laegel said, but in fact it is race. T-mobile promotion is time, end on December 13. It is only prelude to T-Mobile opponents launched a fierce attack, the company has announced that, from next Monday will launch a new round of competition, the target is away from Verizon compete for users. AT&T has confirmed it back to the T-Mobile, from T-Mobile to switch to AT&T, the user will receive a $ 100 discount.
Apple never launched for iPhone product line is similar to the "proof" models, so from time to time, worries about iPhone waterproof performance. Worry is normal, but if you're lucky, even iPhone sank into the bottom of the Pacific Ocean for two months, after the fish still can be used. Learned through the foreign media and Consumerist, one United States Internet users visit the sea when he accidentally put their iPhone 6 Plus and fell into the Pacific Ocean. About two months after the phone was lucky to be divers found and returned to its owner.
This iPhone 6 Plus can "return", mainly because of its internal parts were not much damaged (Visual is in shallow water), and due to the use of protective cover, mobile phone outside the extent of the damage is not too serious.
"I fell into the water, although wearing life jackets but still very much fear, did not even have his mobile phone off notice" this iPhone 6 Plus owner wrote on the social networks on the same day of the accident was a thrilling experience. Lucky is that the iPhone 6 Plus after 54 days of soaking in the Pacific, you can still boot. And, after visiting the Apple store that has also moved to a new machine.
US smart phone users found that about 20 percent of consumers still prefer the 4-inch screen phone. This means that the rumors of the iPhone 6c probably quite low-end models sell.
Apple in the development of the relevant new 4-inch phone rumors broke, the investment firm Piper Jaffray to 1,077 US consumers conducted a survey recently to find out their cell phone screen size preference. 20.3 percent of respondents said more like four inches phone. Apple iPhone 5s using a 4-inch screen.
From the survey results, a larger screen phone even more popular. 31.2 percent of respondents said more like 4.7 inches (iPhone 6s in size) screen mobile phone, 27.2% expressed a preference for 5.5 inches (iPhone 6s Plus Size) screen phone.
Piper Jaffray analyst Keane Munster (Gene Munster) believe that the survey results indicate that the new 4-inch iPhone will not have a significant impact on Apple's mobile phone sales. He predicted that the majority of consumers in the habit of using mobile phones after a larger size will be more like the big screen.
Munster wrote, "We believe that over 20% of smart phone users still prefer the reason why 4-inch screen, in part because they are still using the older iPhone. We estimate that, once they upgrade to a larger 4.7-inch screen mobile phone, they I would prefer the larger screen size. "
He also said that the new iPhone will be 4 inches Apple's low-end models, bare metal price of $ 450, will replace with the price of the same size iPhone 5s. Function, he expects "iPhone 6c" will support the Touch ID fingerprint touch and Apple Pay mobile payment, but does not support 3D Touch touch input.
In Munster opinion, by recycling old components older iPhone models, Apple will be able to maintain the current high level of profitability on new iPhone models.
Munster predicted most of the rumors related to the current agreement, the only difference is that the launch of the iPhone 6c prediction time. KGI Securities analyst Kuo Ming-pool that Apple may launch new iPhone 4 inches at the beginning of 2016, while Munster believes the company will not be so early launch of new models. "If Apple really launched the iPhone 6c, then it is more likely to be launched along with the iPhone 7 fall in 2016 rather than be launched in early 2016." Munster said, "In addition, we believe that the small size of iPhone is not enough weight pounds, which is unlikely to be published separately. If it's really going to be launched in early 2016, so it should be introduced together with a new generation of Apple Watch. "
According to foreign media reports ubergizmo, although starting from iPhone6 Apple did not launch less than 4.7 inches screen phone, but there are rumors that iPhone6c will continue to follow the 4-inch screen. Foxconn internal staff to disclose information also confirms, iPhone 6c will be equipped with 4-inch screen, around February next year release. Not equipped with 3D Touch touch technology, it looks like 5s, using A8 processor, in terms of functionality, iPhone6c is likely to support Apple Pay.
Although Apple does not usually released in January or February of new products, but also the possibility of holding a special conference for the small size of the iPhone, Apple has also previously published in the official website direct iPod touch6 example, so if you choose in February iPhone 6c release it, it may just be updated on the website the product, and not held a press conference.
Although this is not the first time heard iPhone6c news, but have previously said it will launch in the second quarter of 2016. But iPhone 5c in the market has not been welcomed, iPhone 6c will face the same fate? Credit Suisse analyst Kulbinder Karcha and his team believe that Apple may be preparing to launch a low-end iPhone. The product will use similar iPhone 5c 4-inch display.
September 10, Jiacha Asian supply chain sources quoted saying in a report that "in addition to short-term trends, we also found that the supply chain now that Apple is likely to resume production four inches iPhone. This will enable iPhone shipments in 2016 to further enhance our prospective basis. "
October 30, plus check again talked about this view. Apple is expected to increase capital expenditure was $ 2 billion, to $ 15 billion. Canadian investigation team believes that the expected increase in production increase means that iOS devices 339 million, which "may indicate that Apple is considering launching a low-end iPhone product."
Today, Credit Suisse has released a similar report. In this report, Credit Suisse analyst directly to this small size product called "iPhone 6C", and frankly Release 4 inches Apple iPhone 6c possibilities are increasingly large.
IPhone accustomed to the big screen, you'll have to go back to it?
This was our first discussion on this topic several times it? That is, the negative impact of science and technology for many of us, especially smartphones. World 30 years ago, compared with the current world, change the course more than the slightest bit, and MIT professor Sherry Turkle, apparently going feeling about his own views.
Similarly, she particularly lamented the current smart phones become more powerful has made direct communication between people, the atmosphere becomes very weak, especially the rise of the iPhone. She believes that since the 1990s the emergence of blackberry, we will begin addicted to the smart phone, the BlackBerry soon won the "CrackBerry" nickname. And now, perhaps we so addicted already replaced the iPhone.
In 1998, we warned you often hear people in the restaurant to use the phone, or talk in public, it is a very rude thing. Yes, although there are very few such cases happen (but still there), but the family was down more than up.
Remember the iPhone has not been popular, functional machine king of the times? At that time the phone it everywhere, we may be spaced in a small inside, with their friends and loved ones via landline freely, the small space not only gave us privacy, but also very cheap call charges. just now? There Face Time, there are a variety of possible video calls App, you'll find the phone in the street of it, must be a very strange thing. By the way, when there is no phone, but we can still play cards and students, play, in short, still flies exhilaration.
We have gone through the streets could hear people boast over the phone, to let people know that he is a boss or era of leadership, but we have entered a meal before we want to take pictures, watch movies to take pictures, in short, do anything Share pictures have to circle the era.
Sherry Turkle also mentioned. During the holidays, the streets in droves, looking at the people staring at the hands of the iPhone, is a very terrible thing.
Sherry Turkle said that people now give her the feeling that, when we open the iPhone's cellular mobile network, everyone seems to have become a zombie walk around everywhere asking strangers, you know me, you know I live it? Although this statement is very exaggerated, but the professor just wanted to remind us that not too indulge in the mobile phone world.
This two-year war between Samsung and Apple have been from the product itself, legal proceedings have been burned advertising side. Samsung recently released Galaxy Note 5 and Galaxy S6 edge + the latest TV ad, focusing on its camera performance, but also by poor contrast to satirize iPhone camera performance.
Samsung has publicity ads of the three performance camera: Lee, snapshots and clarity, the final scene is shooting in low light environments, the video photographer while withdrawing Samsung S6 edge + and iPhone 6s contrast shooting, which iPhone 6s picture looks bright enough.
In the video's end, Samsung wrote: "It's Not a Phone, It's a Galaxy", which is also before the iPhone series of ads in the "If it's not an iPhone, it's not an iPhone" response.
The last two years, every time Apple releases new products, or Samsung launch new products, there will be a similar ad teasing apples. Early in the Samsung Galaxy S3 released, Samsung will invest $ 15.2 million, shooting up a two-minute Super Bowl advertising, mainly to satirize what Apple sued practices. Last year, Apple introduced the iPhone 6 After only 24 hours, Samsung breath launched six advertising to make fun of Apple's latest products.
