However, they encountered a bottleneck in mobile advertising. Although Google still occupy about 35% mobile advertising market share was nearly twice times the biggest competitor, Facebook, but Google's shares continued to slide, and Facebook with strong growth in the flow of information in the development of advertising.
Such a situation will require Google to continually improve its mobile ads remain competitive, on December 3, Google has released two new forms of mobile advertising--"trial advertising" (Trial Run Ads), and "interface advertising" (Interactive Interstitial Ads).
The so-called "trial advertising", as the name suggests is to let consumers in advertising trial for 60 seconds and then decide whether to download the App.
Google said in a statement, according to their statistics, one-fourth through the advertisement to download the App, and soon after was deleted by the user under "(users) don't even ever used. ”
Google thinks they "trial advertising" could improve the situation, and it will be a win-win approach: "users will be able to understand the App before downloading experience exactly how developers can see with a good user experience to attract more qualified consumers. ”
Obviously, this advertising is more suitable for mobile games, people try to download again.
It was probably in the form of the: Google "trial advertising" dynamic figure shows, photo: Google.
In addition, the "interface advertising of" intends to use the HTML5 technology into mobile advertising interactive Web pages. Google says it allows advertisers to break through the original templates, free to show highlights of the App, "so as to enhance user engagement. ”
Google said that such ads can also be previewed App use to consumers, and "trial advertising" is similar to, but is not limited to game "demo".
Such as e-Commerce App can make advertising slide "shelf" to show their hot items, and can also jump out of the discount code for use by the consumer. Headquarters is located in Singapore's e-commerce Web site Zalora will be used in this way on the "interface ads", the two figure below demonstrates their new play: Not long ago, Google has essentially failed social networking service Google+ although it has been in transition, but the flow of advertising is still no breakthrough.
In that case, both within the framework of exploring more suitable for mobile advertising, interactive way, maybe the only things Google can do. As Google says: "mobile should have experience specifically designed for mobile phones, advertising is no exception. ”
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