First of all, Samsung needs to improve sales, sold a large number of mobile end user-oriented. However, Samsung needs to find the right product. Last quarter, Samsung's mobile phone sales growth, but this is mainly due to the low profit margins in the sale of end products. In the long run, relying on sales of mid-range phones isn't the best strategy.
Gaodong town needs to improve sales of Samsung's flag-ship. Galaxy S6 series struggled in the market. Previously, Samsung failed to accurately grasp the market demand for Galaxy Galaxy S6 and S6 Edge, high inventory of S6, S6 Edge short supply. From August to September this year, Samsung has launched promotions S6 sales, it also shows that Samsung's product availability needs to be adjusted.
Flagship sells not only will help the financial situation, and will also have a "Halo" effect. If the top product sales, then the consumer will also consider cheaper, but it seems like other products.
What is the key factor driving smartphone sales? This is the market demand. In the current world, consumer electronic equipment means new technology, new designs, new things or people have not seen before. Therefore, enterprises need to strengthen research and development, and assume a certain degree of risk. If you can grasp that, and with powerful hardware and software, it can be introduced to interested and willing to use the product.
Samsung has the ability to do this completely, and the best example of this is the S6 Edge. Curved surface screen make this phone stand out and attract attention. If properly managed, this product could have been defined in 2015, the Smartphone industry trends.
However, the S6 Edge curved surface screen in low production yield, and Samsung has wrongly estimated the sales of this product. Therefore, S6 Edge is called a flagship machine, but did not achieve the sales to be achieved.
Problem Samsung's other big problem is that Samsung is believed was a "shanzhai" companies always copying other companies ' ideas, and use it for their own products. Perhaps this is Gao Dongzhen will face the biggest challenge. Shen Zongjun failed to help Samsung get rid of the image. Prior to that, outsiders always feel, innovative Apple Samsung can do has been done. Finally, Samsung should be the leader in the Android camp. In recent years, relative to Samsung, millet and one plus companies such as attracting more eyeballs. Samsung should recapture the attention. Samsung needs to ensure that, when a user when it comes to Android phones, the first thought is Samsung.
Samsung has a good starting point. Samsung promises, when Google released Android security updates every month, time pushes the update to all Samsung mobile phones, mobile phone operators or configuration. In other words, the Samsung Galaxy phone upgrades need to be synchronized with the Google Nexus phone, this will ensure that users have been using the latest version of the software, and the safety of user's security problem is Samsung.
More than 3 major problems are interlinked, Samsung needs to focus on these 3 questions, and well balanced. If Gaodong town can face up to these problems, so would be a great help for Samsung. This means that Samsung mobile service profit contribution will grow, and Samsung will dominate future Smartphone development.
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