Wednesday 2 December 2015

Liu Zhen, China Uber: efficiency was quickly occupy domestic markets by Uber

Posted by doll on 03:31:00 with No comments
"future business model" first "C+ Summit" Sofitel Wanda Beijing Hotel was officially opened today in the afternoon Summit, Uber China Liu Zhen, head of the strategy first released theme "future now" speech. Liu Zhen believes that efficiency is the main cause of start-up companies access to fast-growing, future of the Internet ecosystem is a platform for aggregating all the basic necessities.

In Assembly site, Liu Zhen recalled has Uber from a idea to created to in United States California legalized again to into China of whole process, according to she revealed, Chengdu 5 months completed of orders volume is San Francisco 5 months completed orders volume of 701 times times, "efficiency is uber in China made fast development of main reasons, we probably in not to two years of time, from first a city Shanghai, to now a total 21 a city, we from early 2% of market share, to today 35% of market share. ”

Liu Zhen believes that users now by Uber call wait time was 3-5 minutes, wait time-15 minutes in the future, that is, before the user can prepare to leave, uber drivers will receive your brain waves pass over the information. "If a city's traffic like tap water flowing, flow to every corner of the city, and what changes will be brought to life? What changes will bring to the city? "Liu Zhen think wonderful is that we want in the future, but there are more unexpected. (Zhou Xue昳)

Following Liu Zhen speech full text:

Good afternoon, everybody, very lucky today to meet with you in such weather, today, my theme is "future now". In fact about the future for us such an entrepreneurial, innovative companies are always thinking, which mainly come from? This kind of thinking has been derived from the visible, tangible needs, let me share with you a video we did.

Is our Uber Travis Kalanick, founder of the speech just now, in fact, like many technology companies, innovation often comes from a very simple idea, but the idea is actually from their own needs. Take a look at this picture, this picture is a perfect snow 5 years ago Paris, Travis Kalanick and his friends took part in a Conference, hit his car, he wanted to invent a taxi software on the phone the touch of a button, 3-5 minutes, that would be much better. In July 2010 the Uber was launched in San Francisco, this is the first App we look when our LOGO is UberCab, is only a few streets underneath the service. Near San Francisco will give us a notice, saying we are operating illegally, without a license, so we cancelled the Cab, it is called Uber. Soon we found in United States Uber became a verb, such as attending parties, evening meals, often saying did you Uber? Dawn Uber.

In fact today we talk more about the sharing economy, there is a word called one-click service. How to flick through the mobile phone, you don't have to set your destination, don't pay cash, you can in the shortest period of time there's a car in front of you, the completion of a point a to a point b travel. We legalized in California in the spring of 2013, now United States over more than 60 States and cities, car city has been like Uber Governments, policy makers and legal recognition. While in Canada, parts of Europe, Asia is in the process of legalization.

2014 in August, we launched UberPool, not Uber pool, but both of the two passenger car driver's travel needs. Like first a passengers is in stars world, second a passengers in million up, first a passengers said to to Ka in Center, second a passengers to to trade, that he on can while received Shang this two a passengers, in traffic up told not increased a car car, a driver of situation Xia capacity turned times, driver pulled has a single, earned has two single of money, passengers,, because we way, so we to share we travel of cost, from supply Shang,, original only empty of car to stopped, but now car Shang has one passengers, As long as the road can also be stopped. From an environmental perspective, we have calculated that after UberPool was launched in Hangzhou, we contribute every day to reduce carbon dioxide, equivalent to the size of the Lake Forest.

We operate in 66 countries and more than 360 cities, I always take a look at, because every week the numbers become, are expanding.

We talk about the development process of China, Travis is very Chinese plot, constantly came to China more than 10 years ago. In 2013, he went to the great wall with a bunch of friends, continue to keep drivers on the road saying how good Uber, and finally he grabbed the phone from the driver download Uber driver-side, so excellent products in China, the first driver in 2013 by Travis of its development. Our 2014 is doing business in China, we call it the pioneer era, because we have a group of pioneers, they were to visit a new city. In addition to Beijing, Shanghai and no one knows what is Uber, so every time I go to when they are saying we are the car rental company UTI, listening on a particularly tall, UTI is actually a simple abbreviation.

We first need to give cell phones to drivers, operations managers is often carrying more than 30 kilogram bags, to give drivers mobile phone, seven days a week, 24 hours a day and never stopped. When everybody used millet charger, I'm not advertising, but because it holds up for three days and three nights, so that there is enough supply on the drivers side, so as to ensure that we increase our order growth, rising demand on the passenger side, forming a virtuous circle effect. In May of this year are among more than 350 cities, Chengdu, order number one.

This is the team we have just entered China, and this is our team in Guangzhou, Guangzhou Office was at that time in the bar, Chengdu, this is our three-person. Uber comes standard with three people in a city, a city manager, an Operations Manager in charge of driver side on the line, there is a marketing manager is responsible for the passenger side on the line, and this is our standard. We probably in less than two years later, starting with the first city, Shanghai, to now, a total of 21 cities, our market share from earlier 2%, 35% market share today.

This blue is the development plans of other cities outside China, is already a beautiful exponential growth, Red China. Have a look at China's growth, we have calculated, Chengdu 5 months to complete orders San Francisco 5 months to complete orders 701 times, Hangzhou 5 months is 260 times, Wuhan is 230 times. Hangzhou also only three a people, Wuhan only two a people, then we of PR team May of when only 1 a people, many reporter said Uber special high cold, not we high cold, actually is we no people, market relationship only I a people, method works aspects fundamental no people, so 5 June of when, everyone see of on market Shang all on Uber of information are is fans mouth of jokes, certainly has also has we peer of some pengsha and smoke play.

In July this year we UberPool this product was first launched in Chengdu, a driver can complete two way peer travel demand of passengers. Now we are 5 cities in China, Shanghai, Hangzhou, Chengdu, Guangzhou, Shenzhen has more people carpool products in these cities, we 50% orders from UberPool, + this product, this product in Hangzhou reach break even.

Talk about we prepared to launch this month of a new product, called excellent ride, and ride concept we all know, is the way. But the tailwind tailwind has several features with the other is not quite the same, we still take immediate dispatch, no appointment necessary, between passengers and drivers to carpool. On our ride driver's App is only a show, did not appear on the passenger side. To share a little joke, when I get home from work yesterday called an Uber, I received a call from Uber, he said hello, I'm the Uber. I conditioned, me too. Is to ride on this product, passengers and drivers are blurred, I was driving today, tomorrow I just ride. We divide drivers into three classes, a full-time driver, is the singular is a day of professional drivers. A part-time driver, in fact, many drivers on our platform 80% is a part-time driver. Third is hitched product aimed at white-collar drivers specifically for white-collar commuters have a fixed route driver of the development of a product.

Tailwind if the product is aimed at white-collar work, U4B was introduced to our Enterprise Edition is provided to all employees of a new product. In more than 40 countries outside China, more than 50,000 multinational enterprises have been launched. We do a survey, to the employees of these enterprises to save $ 1000 per year, this product is to give companies a separate interface, it may have an associated account, eliminating the need for travel invoices for some of the red tape, and so on, so as to facilitate business in January next year, when there will be a full on U4B.

Both Uber own car service I have just mentioned, or is UberPool, u + is to promote efficiency, 3-5 within minutes if a car came before us, what else is to come to us before? UberEATS。 Now in the United States, and Canada, Paris can all UberEATS,10 minutes you can eat hot food. There are excellent health, launched in 35 cities, before the flu vaccine can be pushed directly to the user. And UberRUSH, you can put a video of the express.

In fact, we can see that, with the improvement of efficiency, can be Uber constantly adding your own products. China's step is actually very young companies, in the course of business, in fact, our people can do a lot of work. This year we have opened up an API port, people in the United States to open Starbucks App, AP App would be called to the Uber, re-opened in China Baidu, the poor tour of the App can call to Uber. We talk about ecosystems, hope is all the basic necessities of life, all phone software, all with App developers to participate in mutual benefit. Next January we will host the first session of the marathon campaign, hope that if interested developers, developers can work with us.



Finally we are willing to say the next, in fact, this figure is down from the Uber grilled directly on the site of a graph. We in the eyes of the future be like? Was in the faint winter afternoon, a special boring, listen to this person felt it was really boring, this time near your brain waves will automatically launch to an Uber-driver. We often say we want to judge the Uber cars reached speeds we used to wait for the time to be, when we want to 3-5 minutes of wait time-15 minutes.

Because recently, a lot of science fiction movies, and also gives us endless reverie for the future and look forward to. Was often moved me around some driver's story, I'll share with you two. One is the story about the mother, because I am a mother, her name is pufenglan, driving a Nissan sylphy motor, her mother is in poor health, his daughter to the University entrance exam last year resigned from the original work, do the Uber platform drivers. She opened the App could work now, close the App can take care of her family, she told us that she was very grateful to Uber had the most difficult time with her. There is also a driver, is our collaboration platform owners name is Wang Ping, drive a Ford car, being a Director of a grass-roots company in Beijing, has been married twice. He told us that, if family to his responsibilities, friends gave him a lot of help, gives him hope. He said he was a new Beijing, the city of his native city, and sometimes he felt great pressure, very confused. After doing step driver, meeting a lot of new things and people, let him see one side of the world.

Actually is a one story inspired us to continually innovate not only development. Travis said the vision and mission is to travel to the water infrastructure in the same reliable, widely available, connect you and me. If a city's traffic like tap water flowing, flow to every corner of the city, and what changes will be brought to life? What changes will bring to the city? I think wonderful is that we want in the future, but there are more unexpected, thank you!
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