Heavy: The three major Japanese PC makers are brewing merger

TechRadar reports, citing "Nikkei News" message, in response to the PC market, "winter", the Japanese PC traditional top three Toshiba, Fujitsu and VAIO prepare consolidated their PC business, After the merger, VAIO brand will be in use.

Today, PC industry came big news. According to "Nikkei News" reported that the Japanese PC top three Fujitsu, Toshiba and originally Sony VAIO (three sales accounted for Japan's domestic sales of three percent) is brewing merger in the future they may adopt a single brand strategy comeback in the market.

According to reports, the three companies will get the same stake, but after the merger of Fujitsu and Toshiba brand will be disabled, the three companies will work together to build a new VAIO brand. Analysts believe the move will lead to new seismic PC industry. In recent years, the PC industry quite lively, Sony stripped the home PC business, Japan's largest PC manufacturer NEC and Lenovo merger, HP's PC business will be independent of it, but Dell also move towards privatization.

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The three companies have their own strengths, including the major markets in North America, Toshiba, Fujitsu sold well in Europe, and the higher the VAIO brand awareness.

In fact, the merger is expected to do, after all, Fujitsu has announced that it would spin off its PC business in 2016, Toshiba is financial fraud scandal unable to extricate themselves, and from the Sony VAIO also some lack of confidence.

The three companies in 2014 total sales of 308 million PC units, global market share of 6 percent, behind Lenovo, Hewlett-Packard, Dell and Apple.

Shipments fell

Shrinking PC market is probably one of the three companies also choose to merge the important reasons. IDC statistics show that in the third quarter, global PC shipments fell 11 percent, also lower demand for tablet PCs.

Although the VAIO brand ultimately retained, but ultimately in the end which will dominate the new product design team we do not know. Toshiba Dynabook series because of its slim body design and highly respected in Japan, Fujitsu has a large advantage in the enterprise market, while Sony's VAIO has designed the gene, and has been taking the high road.

In addition, the combined company can get cheaper parts from suppliers. However, if the effect is not the case after the merger, the plan is also likely to eventually ran aground.