And domestic play different mobile phone world

As you can see, most domestic mobile phone brand in the domestic element of the marketing mix, and wind. What is it? Most relied on various emerging marketing tools, we focus on short-term marketing hype and advertising bombing competition for markets. Domestic application of these instruments, and international market apply? It seems unlikely. So what do the domestic mobile phone brand to the world? Next, we count the number of has in the international market place, a domestic mobile phone brand and on the measures they have taken.

Huawei ZTE communications technology make a name

Today, Huawei, ZTE, has to enter in addition to United States than in most markets. Huawei, which is now the world's leading communications equipment manufacturers, has become the pride of Chinese enterprises. Huawei has so far seemed to be confirmed this sentence. Huawei and ZTE, the Chinese duo of the communications industry, has become China's business card in the world, its road to internationalization has become the model for all Chinese enterprises. Ask them how the global market place? Saying goes, strength is the best advertising of the brand, Huawei, Huawei is not only spend more than 10% a year of revenues to research and development, development SI Unicorn sea independent chip doing technical support for products. And powerful combination, even large international companies such as Google, Qualcomm, for their product quality but also step up a ladder. In addition Huawei's marketing as well as icing on the cake as the technology itself, Huawei's overseas reputation rapidly rose.

Alcatel TCL mergers and acquisitions soared after one of the world's forefront

According to the Gartner data, in 2014, top ten ranking of mobile phone brand in the fourth quarter, TCL communication through TCL and Alcatel (Alcatel), two brands ranks fourth place in mobile phone sales, Smartphone sales seventh, became the first own-brand mobile phones in overseas sales of mobile phone manufacturers in China. Why does not seem popular TCL in the domestic market but overseas shipments to 23.8 million in fourth, ranked first in the domestic mobile phone brand? We groped behind the cause. TCL Alcatel acquired the famous international brand of communication in 2004, and follows the brand's expanding overseas market, TCL relies on its global research and Development Center and systematic innovation is Alcatel-the finishing touch after Alcatel TCL binding operator strategy abroad a great advantage, had been successful. Brand also is a good strategy.

One plus to create difference stand in the international market

Shortly before the New York Times Web site to low prices, high expectations and a cell phone for the title, this mobile phone manufacturer's products have been reported, among which are many flip, "nerd in the world have been longing for a fantastic low price mobile phone". The phone brand is not a foreign brand, is one plus from China. One plus mobile phones since its inception, mixed in the domestic market, and to the United States such a demanding market, and has received high acclaim. Even veteran time magazine reported a plus phone title lead naked touted: the one-and-mobile phone review: dream phone (the Phone of Dreams). "For Android for geeks, it's hard to imagine a better phone than this" (it's hard to imagine a better phone for Android geeks. ）。 United States media has always been extremely treasure their feathers, almost is not some hydrological, and these United States so highly praised by the mainstream media a plus phone is why? As these two reports have said they are pursuing this is a fantastic phone, low price high cost of mobile phones. A added phone now 60% to 70% of sales from overseas, a added phone is can scored international market and can short-term (a added established only a years) within made so high of achievements, presumably reasons is and other abroad phone brand of differences of (also has price) 's, although price has been is China brand main of features, however to has abroad still can insisted do high performance low price of manufacturers is no several.

Summary

Huawei, and TCL, and a added these phone manufacturers of practices is worth other wants to extended overseas market of phone manufacturers learning, for example Huawei self-reliance, independent innovation upgrade products quality attract eye; TCL merger international brand Alcatel, for TCL injected new of vitality and will brand effect play extreme take away unconstrained overseas market; a added main differences of, first-class of experience and industrial design coupled with low of price is quality of performance for a added brings "dream like phone" of title.