This two-year war between Samsung and Apple have been from the product itself, legal proceedings have been burned advertising side. Samsung recently released Galaxy Note 5 and Galaxy S6 edge + the latest TV ad, focusing on its camera performance, but also by poor contrast to satirize iPhone camera performance. Samsung has publicity ads of the three performance camera: Lee, snapshots and clarity, the final scene is shooting in low light environments, the video photographer while withdrawing Samsung S6 edge + and iPhone 6s contrast shooting, which iPhone 6s picture looks bright enough. In the video's end, Samsung wrote: "It's Not a Phone, It's a Galaxy", which is also before the iPhone series of ads in the "If it's not an iPhone, it's not an iPhone" response.
The last two years, every time Apple releases new products, or Samsung launch new products, there will be a similar ad teasing apples. Early in the Samsung Galaxy S3 released, Samsung will invest $ 15.2 million, shooting up a two-minute Super Bowl advertising, mainly to satirize what Apple sued practices. Last year, Apple introduced the iPhone 6 After only 24 hours, Samsung breath launched six advertising to make fun of Apple's latest products.
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