IPhone glory in 2015, shipments, profits, from the iPhone but 6S and the market situation, the prospects seem to be a very bad Apple urgently needed new sources of growth. In addition to cars, virtual reality is a new way of the Apple.
According to the financial times news, Apple starting in 2015 will form an increasingly large team studied AR augmented reality, virtual reality VR technology, especially how to combine with existing products.
Allegedly, this "secret research and development departments" with hundreds of employees, explore AR and VR together and many of them are from Microsoft and the company hired experts such as Lytro – which developed a light field camera Immerge, reality and computer graphics can be mixed together, providing a real-time VR experience.
In addition, Apple also recruited Doung Bowman, United States VR one of the industry's top experts.
Apple has acquired a number of companies, including Metaio, Faceshift, Emotient, Flyby Media--this is a AR start-up companies, Google Mobile Development Project Tango 3D positioning the layer a software application, information tag can be real objects, and then viewing on other Google devices.
Most notable fall was Apple's AR/VR team has created a VR helmet prototypes, including a variety of different configurations, similar to Oculus Rift HoloLens and Microsoft, especially the former Apple is interested in.
It is not clear whether Apple's VR helmet has entered the phase of actual products, and historically, Apple has many secret research and development of new products, but finally chose to give up.
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