Lumia Win10 Mobile to Microsoft where to go?

Last week Microsoft released the 2016 fiscal first-quarter earnings, on the whole is filled with positive energy, especially in the field of cloud business achievements are outstanding, even the Bing search in the past have been throwing money at all has been profitable. However, in this quarter Microsoft Lumia phones sold 5.8 million units, the figure was 9.3 million during the same period last year. However, this is not surprising, because Microsoft on the mobile phone sector was slashed, this result is in line with the strategic measures taken by Microsoft now.

Although mobile phones businesses is reduced, but Microsoft does not give up, and may even consider Microsoft in the mobile space to create a boutique like Surface, redefine the device type. However, Lumia mobile different from Surface series, Microsoft rules the desktop PC market for many years and has deep software technology and a large user base, can accurately grasp the market demand. And in terms of handset that Microsoft needs time to accumulate.

Veteran years, Win10 Mobile is the starting point

Review WP operating system development, due to errors in Microsoft's strategy in the mobile market, causing it to miss the best period of development. In order to catch this bus Microsoft WP7 operating system, and later launched the upgraded version of WP8 and WP8.1, and then later acquired most of Nokia's mobile phones businesses, and Nokia make Lumia real Microsoft brand. Although Microsoft WP Mobile has fought for several years in the market, but its market share was in single digits. On one hand, Google's Android and Apple's iOS ecosystem is very mature, opponents too strong, on the WP system over the years has been constantly adjust system architecture, the operating system itself is not perfect, let alone development of eco-systems and technologies accumulated in the handset. In short, Microsoft's Windows Phone growth is painful.

Win10 Microsoft unified the system kernel and API, Microsoft hopes that UWP advanced common application platform to attract more developers and iOS and Android application migration projects reducing the barrier to entry of other platform developers. Also would like to take dominance on the desktop side, driving the development of mobile terminal.

Judging from the present Win10 Mobile Beta, it contains many improvements in accessibility, makes people feel happy. Currently, Microsoft is promoting Win10 desktop operating system upgrade, and have achieved initial victory, Win10 users in the fast-growing, Modern usage is also growing, with the emergence of more touch devices, Modern applications than conventional desktop applications will appear gradually, which is conducive to arousing the enthusiasm of developers, a virtuous development.