Fan economic and price war difficult to work mobile phone manufacturers to limelight

This year's national day Golden Week, Chengdu's famous street--Taisheng road of communication, has been hard to cover its weakness. Although businesses are still working very hard for a variety of promotional, but the shops along the street, Mong Kok, popularity does not, and some stores even more staff than customers. Taisheng road of the glory days are gone!

Taisheng road is a microcosm, in 2015 China smartphone market growth has slowed. Cell phone vendors face a bigger test.

Statistics show, in 2015, China increased their shipments of smart phones are expected only 1.2%, and in 2014 the number was 19.7%, which means China's smart phone market has become saturated. Starting from this year, the main directions of domestic mobile phone manufacturers no longer are incremental markets, but the replacement market. And the replacement market, competition will be more brutal, in part because consumers are more rational, on the other hand, want to increment must grab something to eat from the friends to bowl.

Meizu:

Ali held hand in hand

In fact, starting from Alibaba Meizu profile investment, Meizu feels is on hold, release new products this year significantly accelerated the frequency is almost January. In September this year the Meizu released high terminal brand "PRO", October 21, and released the first cell phone charm-blue metal to work with Ali, by virtue of the "proximity" of potential, Meizu, two-11 single-pin CAP seem to be potential bases. Linan forward Ali CTO as early as October 15, Wang Jian on charm-blue metal posts, said: Blue metal charm is released on October 21, Meizu and Ali's first joint product, by day cats data to identify needs of consumers are most concerned about. Linan in the micro-Bo direct show that we have the confidence to let it become a single cat double champion.

October 21, charm family official released charm blue metal let people front a bright, its metal fuselage used charm family development of new alloy material Crystal Metal, ductility better, equipped with 5.5 inches 1080P screen, press type fingerprint recognition, 13 million pixel of main camera, double 4G, but price very with temptation force, 16G of 1099 Yuan, 32G of 1299 Yuan, on this charm family Linan admits: "is posted with cost pricing. "Bai Yongxiang stressed at a presentation ceremony, President of Meizu technology, this phone is based on cat data demands for user insight's products, not only on behalf of the Meizu phone the highest understanding of metalworking, also showed that the Meizu dare to break. Ali, who came to participate in this event, China's retail business group President Zhang Jianfeng (epilepsy) that Meizu in cat sales 8 times times the growth of the platform this year, became one of the favorite brand for young people. Meizu have also revealed, for the blue metal double 11 million were the next set enchantment, and as more as possible. YUNOS for this system of mobile phones, Ali also treat it as a "son", said in an interview, Wang Jian, future cooperation with the Meizu will further work together to create more beyond the competitors products.

ZTE:

Frequently seen diplomatic occasions

Concern was "AXON secrets" in September this year, China's leaders Specifies use of the follow-up mission to the United States and quickly hit. In fact, as early as in July this year, ZTE has started in the United States sold the phone. On October 11, the ZTE in China to release the phone, also unveiled other flagship products AXON the AXON away secret mini, AXON cat MAX, and AXON Watch as well as Spro2 and so on, covering all areas such as mobile phones, projectors, wearable device. It is easy to see ZTE build elaborate layout and continuous operation in the interconnection products, and ambitions for Sprint high end smart phone market.

In addition, in October 2013 ZTE handset partnership with NBA China formally signed. The ZTE has also launched "AXON secret" NBA customized version on October 11 on Shenzhen NBA Clippers-Hornets game, organizers set up specifically for a resurgence "AXON cat" game.

Whether it is with or sponsored NBA leaders, ZTE's purpose is to accelerate the "globalization". For now, the results were good, according to ZTE in charge, ZTE has become the United States ranked fourth largest smartphone brand in the market, only in the following Apple, Samsung and LG.

Samsung:

Both channels with

Samsung Samsung Galaxy S6 edge was in the first half of this year, helped Samsung won first-half share of the global mobile phone list also proves that Samsung is not only expert in plastic housing, metal is also good.

In August, Samsung also released two new flagship double surfaces for the first time big-screen Galaxy S6 edge+ and Galaxy Note 5. Note 5 the main office, S6 Edge+ hit entertainment, on the user experience, the phone has a good performance, as Samsung, along with quite a few points. But this year the domestic mobile phone market price war intensified, made large screen multi-function Smartphones has to thousands of Yuan, which is putting a lot of pressure on Samsung. Note 5 and S6 Edge+ has went on sale nationwide, rush sale, Samsung on the channel, and is different from domestic manufacturers, Samsung has attached great importance to the whole channel sales, import-official online shop and appliance dealer websites, dealer, official flagship experience store under a line and the authorization store, and a variety of third-party channels.

In addition, Samsung also expanded the product line. Last week, Samsung released the smart watch Gear S2, main sports and fashion. By Gear S2, users can at any time to receive and reply to notification messages, access to news, weather, music and other data services. Health monitoring services also provides users with a full range of motion. Watch s health can provide 24-hour information on tracking, daily exercise on heart rate, provides timely and accurate monitoring service. In a WIFI environment, Gear S2 can operate independently, remote and mobile device data synchronization. Even as the moving music playback device.

Today, fans of simple economic, bloody price war has apparently been unable to meet mobile phone manufacturers "grab something to eat" needs. How to improve cell phone technology to enhance brand reputation, more useful marketing tools to stimulate the user's desire for each mobile phone manufacturer, is particularly important. In addition, going abroad is an important strategy for domestic mobile phone manufacturers to increase sales this year.