Apple music admission without streaming the music industry before it's too late

We have been accustomed to that long overdue. New technology of the company has always been to take a wait-and-see attitude, wait to grasp larger, will launch its own product, and claims to be the best in the industry.

Samsung Galaxy Note After the success of the series, Apple has released iPhone 6 Plus 2 years to large screen phones and iPad Pro release 3 years later than Microsoft Surface Pro. Most famous is the first generation iPhone has yet to use the 3G, until the technology becomes more stable and widely available, before deciding to adopt the technology. IPhone 6 Plus strategy flawlessly and took advantage of people's desire for big-screen phone. Preliminary report shows that iPad Pro may also contribute to Apple's tablet computer sales during the Christmas shopping season, but the overall effect is not clear.

This seems to be a sensible strategy, but specific to music streaming, Apple time seems a bit too long to wait, even failing to integrate into the game. As of October, Apple Music has 6.5 million subscribers, for such a young service, so many paying users are hardly uncommon. But the biggest problem is that Apple Music, there are already hundreds of millions of users access to streaming music through other services without using the paid service of the power.

Take a look at how Apple's competitors have large first-mover advantage. Apple Music actually is located in sector IV, far behind Pandora, Spotify and YouTube, and the three companies still is getting bigger, bigger and better. Pandora has 78 million active users, the company had just acquired the Rdio, and planned to launch an on-demand service at the end of next year, provide options for the user, thus competing directly with Apple Music. Spotify announced in June this year the user total to 75 million, is expected later this month could reach 100 million. YouTube itself is one of the largest streaming music service also recently launched the independent YouTube Music applications, simplify the user experience.

How about next year? Even users of Apple's success next year will be expanded to 10 times, still only 65 million users, Spotify and YouTube's growth slowdown is still unknown. If Spotify does not reach 100 million users mark this month, means the company's users do not have doubled in the past year. Users can reach 150 million next year? So it seems that Apple and the growing gap between these services, unless the company can find a way to attract a large number of users, or for a long time will continue to lose out on Spotify and Pandora.

This hardware device with Samsung and Microsoft first-mover advantages in the field of different. In front of the Apple Music launch, there are 67% Americans use streaming music services a week. Since there is no free file, so Apple is difficult to persuade the public to use their services. Unless you must listen to Drake's latest album, or hate the existing service, or not many people will buy Apple Music. If Apple Music wants to catch up with Spotify and YouTube on the number of users, it is necessary to increase the intensity of product development.

Publishing now, 5 months later, Apple iOS version Music is full of loopholes. Using the service at the desk not much where, just like 2008 will still have to deal with iTunes. Best feature of this service is always open Beats of Radio 1, does not require paid accounts can also be used. For me, still keep iTunes to occasionally buy some cheryldahle songs. If you're like me, then when the Spotify application effect is good, Pandora can also be compatible with all devices, YouTube can also provide a lot of entertainment content would certainly be willing to use this bloated programs.

Although still lags behind competitors, but Apple isn't completely out of the game. Every year the company can sell hundreds of millions of mobile phones, the Apple store has enough flow, can persuade some users to use their services. But if Apple really wanted to catch up with competitors, you need to provide more attractive options than the 3-month probationary period in order to convince people to abandon years of service.

I test this summer when Apple Music and found that it was the best discovery engine. It has good songs, but can I use this service quickly elect my favorite songs in the process. In my assessment two days after the release, Spotify has launched Discover Weekly playlist, which is one of the best music in recent years, 5 months the playback capacity of 1.7 billion. It is also one of the reasons I'm not going to give up Spotify. Though the Apple Music playlist it's trump card functions, but it must be in a simple way like Spotify take full advantage of user data, users truly satisfied with your service.

Apple Music also needs an independent desktop application from iTunes using, which is one of Apple's software have been cast aside. Earlier this year, Apple in OS x is replaced with iPhoto and Aperture Photos, for most users, this is a good thing. The company should also take similar steps on iTunes, the development of new desktop application version of the Apple Music. Apple can't wait a year until the WWDC in June a major upgrade to the Apple Music, and should speed up the update frequency, to attract people to interact with them more frequently.

When Apple Music when introduced in June this year, music industry think that not using streaming music because of the Apple brand recognition and user experience, and to subscribe to the service. But the reality is that YouTube is simplifying the streaming music experience, Spotify is not under attack, Pandora also strengthened the user base. And to make matters worse, even if Apple Music the right way, but it was too late.

If Apple really wants to win the streaming music wars, we must raise standards, brand to rest on our laurels alone has had it.